Stand out amongst the crowd with a strong company brand. It’s not just your products or services that are unique. Your story of who you are and what you stand for make candidates, and stakeholders want to be a part of your unfolding journey.
Every company has a story. Let us tell yours. Seventy five percent of job seekers will seek out your reputation before applying. Communicating your culture, values, and overall perks of being part of your organization will speak out to qualified candidates. It could be a decisive factor in whether talent will accept or decline a job offer.
Tell your story
No one knows your story better than you, but do you have what it takes to put it on paper? We’ll work with you to develop a thoughtful employer brand position that clearly articulates your mission and differentiates you from your competition. With a fresh perspective on your presence in the marketplace, we’ll share your story with the world, capturing your company culture, celebrating your employees, and attracting ideal job candidates.
Finding your Core
We believe employer branding is all about finding your core. It’s about connecting the best parts of your workplace culture with the needs and interests of your target candidates. From there, we help you build a strategy around promoting your organization’s mission and mantra through the lens of your own people. Our approach to employer branding? Tell authentic stories that resonate with your target candidate in a meaningful way.
Why it matters
Harvard Business Review found that employers with a poor reputation had to offer a 10% higher salary in comparison to employers with a better reputation in order to get applicants to accept a position. In addition, companies had to pay $4,723 more per hire in order to convince a candidate.
On the other hand, survey research suggests that a good employer brand can reduce your cost-per-hire by 50 percent. It will help you get 50 percent more qualified applicants.
Therefore, it’s become necessary to strategically bring to the world the human side of the employer with branding.
Our EVP Process
Our 4-step process for developing a meaningful EVP is a proven approach.
Expand your recruiting process to use objective data that predicts job success and long-term growth. Move beyond a gut feeling of who will succeed in your company to having real data that gives real insights into a professional’s character, motives, competencies, and show you how their behaviors will change under stress.
Attract the best talent. The right talent can make the difference between success and failure. Don’t leave finding the right talent to chance. We engage in the art of match making. We find potential candidates who are not actually looking for a new job and match personalities, personal values, with the right technical skills, and competencies. We choose the leaders and experts that are passionate about your business and will add to your culture.
Identify untapped human intelligence and win the war on talent with deep insights and market intelligence. Isolate where you can play to win, which will give you a competitive advantage in the hiring process. Proactively build your talent pipelines to make sure you have the right talent in the right places.