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Sara Asady

Product Development and Validation

Sara Asady is a business psychologist with over 8 years of experience within the area of assessment  design and development, as well as psychometric and ‘big data’ analysis. She has designed and delivered multiple bespoke solutions for clients from across a diverse range of industry sectors, including financial services, local government, oil and gas, retail, charity and professional services.

Working across Europe, Sara has assessed individuals in a multitude of roles – from individual contributors to managers of managers – within both assessment and development settings. Creating comprehensive individual reports, and providing tailored, actionable feedback in 1-2-1 settings.

Sara holds an MSc in Occupational & Organisational Psychology, and a BSc (Hons) in Psychology. She is a member of the British Psychological Society (BPS) as well as the Association of Business Psychology (ABP), and is TUOA/P accredited.